top of page
Untitled-1 (2).jpg

About Us

Founded in 2015 by former professional triathlete and serial entrepreneur Omar Nour, Enduro is now the leading brand building & distribution partner for sports & lifestyle brands in the Middle East. We power 18+ brands across 9 countries and 60+ retailers with our one-stop, omnichannel solutions and award-winning brand storytelling.

Our focus on long-term brand building and storytelling ensures outsized growth for our brand partners. We are proud of launching and growing Swiss born On Running shoes and apparel into the fastest growing sports & lifestyle brand in the Middle East.  Whether you need distribution, sales, marketing or e-commerce solutions in the Middle East, Enduro is the right partner to grow your brand.

bottom of page