BRANDS
Every Ventum bike is built for peak performance in real-world race conditions.
Radical Design | Radical Results
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Ventum redefined triathlon with the One - eliminating downtubes and seatstays for unmatched aerodynamics without compromising ride quality. The NS1 pushed the envelope further, combining lightweight design with elite road performance.
With the off-road-ready GS1 and long-course-focused Tempus, Ventum continues to lead across every terrain - proving speed and comfort can go hand in hand.
Norda combines best-in-class technical innovation with directional design, setting a new standard in trail footwear. Founded by Nick and Willa Martire, seasoned runners and footwear industry veterans, Norda’s mission is to create a shoe that excels in both performance, sustainability and style.
Utilising cutting-edge proprietary materials, and developed and tested in the rugged landscapes of Canada, Norda offer unmatched durability and lightweight comfort, ensuring that your shoes will go as hard as you will, without compromising on looks.
Built for the outdoors, made for every adventure. Merrell delivers high-performance footwear designed to handle the toughest trails and everyday exploration. With a growing community of hikers, runners, and outdoor enthusiasts across the Middle East, Merrell brings global expertise in comfort and durability to a region made for discovery.
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Proudly distributed in the Middle East by Enduro Supply.
Cariuma was born from a passion for surfing and skating, and made it their mission to fuse sustainability with style. Built on the belief that sneakers can be both eco-friendly and incredibly comfortable, the brand uses natural and recycled materials to craft shoes that are made to last.
Cariuma is all about a lighter footprint—literally—planting two trees for every pair sold. Combining effortless design with a mission to protect the planet, Cariuma is the brand of choice for those who want to help the planet, whilst looking stylish.
Roarsome is a vibrant children's lifestyle brand that transforms playtime into an extraordinary adventure.
Designed to inspire kids to explore, create, and roar with confidence, ROARSOME brings playful and durable products that spark imagination.
From dinosaur-themed backpacks to adventurous clothing lines, the brand empowers young explorers to embrace their wild spirit and turn everyday moments into epic journeys.
When your legs are spent from yesterday's workout or you're nursing an injury that just won't travel, you need some relief. Look to CEP compression socks and gear.
CEP uses targeted compression to help you move better. The German company designs compression socks, sleeves, tights, and clothing to increase oxygen to your muscles, improve circulation to the heart and speed up the removal of lactic acid.
With a range of lengths, colors and sizes, you can find the right CEP compression socks to fit your needs. Who said socks can’t be sexy.
POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories in snow sports and cycling, was founded in 2005 in Sweden.
With a mission to ‘Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’ POC has a crystal clear vision to provide optimized personal protection and safety through developing products of unquestionable quality and relevance.
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ENVE are more than riders… they are risk takers, engineers and innovators, driven by their love of cycling.
They are a dynamic collection of skilled individuals that create the world’s best carbon fiber products. Partnering with the prominent frame builders of this time and the world’s best athletes, they have combined industry leading technology with world-class athlete feedback to provide customers with ultimate in lightness, stiffness, and durability. Born from a desire for a better ride, they strive to deliver consumers products without compromise.
XLab is pioneers in the production of stylish and highly functional triathlon and Ironman hydration aids and provides some of the world’s top athletes with revolutionary, high-quality products.
XLAB has a vast range of aero bar, front and rear, frame-mounted carriers and accessories, all with aerodynamics and user ergonomics at the forefront of their designs.
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Life Sports Gear is a brand that is dedicated to getting sports and outdoor enthusiasts out into nature, to be active and to be healthy.
They are the first brand in the world to offer running belts, armbands and handheld bottles made from rPET polyester (100% recycled polyester).
