Our Brands
Every aspect of a VENTUM bike is engineered for maximum performance in race conditions.
Radical Design | Radical Results
VENTUM’s patented design eliminated downtubes and seatstays giving the VENTUM One a huge aerodynamic advantage over traditional bikes without compromising the feel.
If that isn’t enough, VENTUM’s brand-new UCI legal road bike, the NS1, has sent shock waves through the industry - eliminating the notion that a road bike can be either lightweight or aerodynamic.
On was born in the Swiss alps and brought to the Middle East by Enduro Supply in 2015.
On Running has one goal: to revolutionize the sensation of running. It’s all based on one radical idea - soft landings followed by explosive take-offs. Or, as we call it, running on clouds.
The combination of Swiss Engineering and award-winning performance running shoes and apparel allows this brand to meet the needs of every runner and triathlete in the market.
And when Roger Federer joined the On team in 2019, the On-iverse got even bigger!
ROKA has redefined the standard for performance design.
In just 6 years, ROKA has earned more than 30 patents and built an industry-leading in-house design and development team that engineers the most technical eyewear and gear on the planet.
ROKA athletes are rarely off the podium - Olympic gold in triathlon and speed skating, multiple Tour de France stages wins and more.
ROKA, global swim partner of Ironman, was introduced to the region by Enduro Supply in 2019.
POC, a leading manufacturer of helmets, eyewear, body armor, apparel and accessories in snow sports and cycling, was founded in 2005 in Sweden.
With a mission to ‘Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’ POC has a crystal clear vision to provide optimized personal protection and safety through developing products of unquestionable quality and relevance.
XLab is pioneers in the production of stylish and highly functional triathlon and Ironman hydration aids and provides some of the world’s top athletes with revolutionary, high-quality products.
XLAB has a vast range of aero bar, front and rear, frame-mounted carriers and accessories, all with aerodynamics and user ergonomics at the forefront of their designs.
Real food means using simple and honest ingredients that come from our planet.
Each Split pack contains a nut butter made from real nuts, and nothing more - that means no added fillers, salts, or oils. the nut butters pair with fruit spreads, made from the fruits themselves, organic cane sugar, and pectin (that's what makes jam jam!)
When your legs are spent from yesterday's workout or you're nursing an injury that just won't go away, you need some relief. Look to CEP compression socks and gear.
CEP uses targeted compression to help you move better. The German company designs compression socks, sleeves, tights, and clothing to increase oxygen to your muscles, improve circulation to the heart and speed up the removal of lactic acid.
With a range of lengths, colors and sizes, you can find the right CEP compression socks to fit your needs. Who said socks can’t be sexy.
32Gi is a leading endurance supplement provider. Our complete focus is providing our customers with high quality balanced and sustainable energy supplements, while empowering them with knowledge of healthier nutrition options.
At 32Gi we understand that not all athletes are created equal.
ENVE are more than riders… they are risk takers, engineers and innovators, driven by their love of cycling.
They are a dynamic collection of skilled individuals that create the world’s best carbon fiber products. Partnering with the prominent frame builders of this time and the world’s best athletes, they have combined industry leading technology with world-class athlete feedback to provide customers with ultimate in lightness, stiffness, and durability. Born from a desire for a better ride, they strive to deliver consumers products without compromise.
Life Sports Gear is a brand that is dedicated to getting sports and outdoor enthusiasts out into nature, to be active and to be healthy.
They are the first brand in the world to offer running belts, armbands and handheld bottles made from rPET polyester (100% recycled polyester).
