… build big and targeted communities with authenticity and genuineness
… focus on full funnel marketing to tell the evolving story of On
… position On as the most premium brand on the bodies of movers
… protect the brand ferociously
… use cutting edge technology to deliver unprecedented excellence throughout the customer journey
… tackle new challenges through innovation to yield never-before-seen concepts and experiences
… build a high talent-dense team and focus on their welfare
… focus on sustainability, prioritizing people & planet over profit