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POWERING INSURGENT BRANDS

Your brand's growth partner in the Middle East

BEYOND
DISTRIBUTION

Founded in 2015 by former professional triathlete and serial entrepreneur Omar Nour, Enduro is one of the leading brand building & distribution partners for sports & lifestyle brands in the Middle East. We power insurgent brands across the MENA region with our one-partner omnichannel retail solutions and award-winning brand storytelling.

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BUILDING
BRANDS IN
9 COUNTRIES

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ONE-STOP OMNICHANNEL SOLUTIONS

We are a one-stop shop with omnichannel business solutions for your brand.  Our talented & diverse team distributes brands, drives regional sales, manages

e-commerce stores, launches marketing activations, oversees digital marketing and more.

CAPABILITIES
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BRAND STORYTELLERS

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We protect and build your brand equity with our award-winning marketing. In partnership with a leading sports marketing firm, we activate 360° tailored campaigns that have been recognized as best in class by the Middle East Sports Industry Awards.

ONE-PARTNER SOLUTION

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We establish your sales, distribution & marketing presence in the Middle East, overnight. Our talented team, omnichannel capabilities & personalized approach drive growth.

RESULTS DRIVEN

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Since 2015, we’ve been behind some of the Middle East’s fastest-growing sports and lifestyle brands. On Running is one example - launched by Enduro Supply in 2015 and grown into one of its top-performing global markets. With the right strategy, retail network, and brand voice, we don’t just launch brands - we accelerate them.

At Enduro, we don’t just grow brands - we help shape their legacy. Our world-class team is driven by possibility, crafting solutions that go beyond industry standards to unlock new levels of impact.

 

With a dynamic, multi-channel approach, we empower our partners to thrive across the Middle East - strategically, creatively, and authentically.

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More than that, we are brand storytellers and stewards. We protect what makes each brand unique, and champion it with the same passion and purpose as if it were our own.

Omar Nour
Founder - Enduro Supply

On the Ground, In the Lead - Let's Connect

Enduro Supply Leading Distributor of Sports and Lifestyle goods in Middle East

© 2025 AFKAR AL ZAMAN GENERAL TRADING L.L.C.

Contact Us

2405 - Damac Smart Heights

Barsha Heights, Duabi, UAE

+971 4 450 8805

info@endurosupply.com

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