
Powering Insurgent Brands
Your brand's growth partner in the Middle East
Our world class team goes beyond industry standards by providing a one-stop shop for brand building and distribution, with an emphasis on award winning storytelling. We treat our partner brands as if they are our own.
Beyond Distribution

Founded in 2015 by former professional triathlete and serial entrepreneur Omar Nour, Enduro is now the leading brand building & distribution partner for sports & lifestyle brands in the Middle East. We power 18+ brands across 9 countries and 60+ retailers with our one-stop, omnichannel solutions and award-winning brand storytelling.

Building brands in
9 countries
One-stop Omnichannel Solutions
We are a one-stop shop with omnichannel business solutions for your brand. Our talented & diverse team distributes brands, drives regional sales, manages
e-commerce stores, launches marketing activations, oversees digital marketing and more.

We are brand storytellers

We protect and build your brand equity with our award-winning marketing. In partnership with a leading sports marketing firm, we activate 360° tailored campaigns that have been recognized as best in class by the Middle East Sports Industry Awards.
We are your
one-stop shop

We establish your sales, distribution & marketing presence in the Middle East, overnight. Our talented team, omnichannel capabilities & personalized approach drive growth.
We get
results

We launched Swiss born On Running in the Middle East in 2015. Now, On Running is the fastest growing sports & lifestyle brand in the region and our partnership continues to thrive.


60+
Retail
Partners
YOUTH
LIFESTYLE
ENDURANCE
SPORTS
ATHLEISURE
TRAVEL
OUTDOORS

The world-class team at Enduro focuses on solutions for our partners that go beyond industry standards.
We provide an unmatched multi-channel approach - a one-stop shop for brands seeking to make a real impact across the Middle East.
On top of that, we are brand storytellers and protectors – put simply, we treat our partner brands as if they are our own.