Enduro Supply was founded in 2015 by former professional triathlete, Omar Nour, who realized that athletes in the Middle East were ordering sports products from overseas due to both limited local selection and unfair pricing.
Omar had one clear vision when he launched Enduro Supply – to give local athletes an option to buy the world’s best products, right here on their doorstep, at competitive pricing.
Fast forward 6 years, and Enduro Supply is now one of the leading distributors of sports and lifestyle goods in the region. We distribute 10 of the world’s leading sports and lifestyle brands, across 9 countries and over 50 retail outlets.
We are proud distributors of the following sports and lifestyle brands
World-class team. World-class standards. We're proud of our achievements, such as winning
the 'Best Brand Activation' at the Sports Industry Awards.
Join us on our award-winning journey.
Enduro Supply works with some of the world's best endurance sports brands to offer you fully customizable technical gear for your team, club or company.
The ultimate racing bikes using radical designs to achieve radical results.
Technical gear for cyclists, triathletes, swimmers and runners.
Fully customizable, technical accessories for endurance athletes.