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Powering Insurgent Brands

Your brand's growth partner in the Middle East

Our world class team goes beyond industry standards by providing a one-stop shop for brand building and distribution, with an emphasis on award winning storytelling. We treat our partner brands as if they are our own.

Beyond Distribution

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Founded in 2015 by former professional triathlete and serial entrepreneur Omar Nour, Enduro is now the leading brand building & distribution partner for sports & lifestyle brands in the Middle East. We power 18+ brands across 9 countries and 60+ retailers with our one-stop, omnichannel solutions and award-winning brand storytelling.

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Building brands in
9 countries

One-stop Omnichannel Solutions

We are a one-stop shop with omnichannel business solutions for your brand.  Our talented & diverse team distributes brands, drives regional sales, manages

e-commerce stores, launches marketing activations, oversees digital marketing and more.

 

We are brand storytellers

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We protect and build your brand equity with our award-winning marketing. In partnership with a leading sports marketing firm, we activate 360° tailored campaigns that have been recognized as best in class by the Middle East Sports Industry Awards.

We are your
one-stop shop

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We establish your sales, distribution & marketing presence in the Middle East, overnight. Our talented team, omnichannel capabilities & personalized approach drive growth.

We get
results

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We launched Swiss born On Running in the Middle East in 2015. Now, On Running is the fastest growing sports & lifestyle brand in the region and our partnership continues to thrive.

 
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60+
Retail
Partners

YOUTH

LIFESTYLE

ENDURANCE

SPORTS

ATHLEISURE

TRAVEL

OUTDOORS

The world-class team at Enduro focuses on solutions for our partners that go beyond industry standards.

 

We provide an unmatched multi-channel approach - a one-stop shop for brands seeking to make a real impact across the Middle East.

On top of that, we are brand storytellers and protectors – put simply, we treat our partner brands as if they are our own.

Omar Nour
Founder - Enduro Supply